| Title | WARM UP! |
| Brand | UNIQLO |
| Product / Service | UNIQLO |
| Category | C04. Community Applications |
| Entrant | AKQA Shanghai, CHINA |
| Entrant Company: | AKQA Shanghai, CHINA |
| Advertising/Web Design Agency: | AKQA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Johan Vakidis | Akqa Shanghai | Executive Creative Director |
| Johan Vakidis/Vincent Qin | Akqa Shanghai | Creative Director |
| Johan Vakidis/Elephant Xiang | Akqa Shanghai | Art Director |
| Vincent Qin | Akqa Shanghai | Copywriter |
| Yoyo Chu | Akqa Shanghai | Designer |
| Joe Cai | Akqa Shanghai | Product Manager |
| Kim Jerbo | Akqa Shanghai | Motion Graphics Designer |
| Elephant Xiang/Yoyo Chu | Akqa Shanghai | Illustrator |
| Nemo Li | Akqa Shanghai | Project Manager |
| Jeff Xu | Akqa Shanghai | Technology Director |
| Shrek Wang/Chunning Xu/Rick Zhang/Jessica Ji | Akqa Shanghai | Creative Developer |
| Gavin Lum/Susie Ni | Akqa Shanghai | Planner |
| Melinda Po/Brenda Mou/Lafael Liu | Akqa Shanghai | Melinda Po/Brenda Mou/Lafael Liu |
| Massive Music | Akqa Shanghai | Massive Music |
| Akqa Shanghai |
To launch UNIQLO HEATTECH in China during the holiday season, we leveraged China’s digital behavior and digital ecosystem. UNIQLO WARM UP! A social and mobile experience allowing users to send tweet greetings, along with a chance to send warm gifts – HEATTECH products, bundled in a festive Chinese experience. Tweets appear in real-time on a heat map, and scratch cards designed by 21 local artists offer the chance to win great prizes, virtually sent, in a red packet. Customary in China. During the campaign, without media support, we reached a total of 4,917,317 participants, with 400 lucky HEATTECH winners daily.