| Title | PAUL IS BACK - THE GAME APPS |
| Brand | KIA MOTORS |
| Product / Service | SORENTO |
| Category | C05. Games |
| Entrant | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Entrant Company: | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Advertising/Web Design Agency: | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| 2nd Advertising/Web Design Agency: | RUN ADVERTISING Changning District, CHINA |
| Name | Company | Position |
|---|---|---|
| T.h Yoon | Kia Motors China | General Manager |
| D.k Kim | Kia Motors China | Vp/Marketing Dept |
| J.l Jin | Kia Motors China | Manager/Marketing Dept |
| Y.m Zhou | Kia Motors China | Associate/Marketing Dept |
| Jun Lee | Innocean Worldwide China/Shanghai | Group Account Director |
| Jay H. Kim | Innocean Worldwide China/Shanghai | Campaign Director |
| Vicky Kim | Innocean Worldwide China/Shanghai | Campaign Manager |
| Joongho Chu | Innocean Worldwide China/Shanghai | Campaign Executive |
| Johnston Lee | Elead Mobile Advertising Co./Ltd | General Manager |
| Eco Yu | Elead Mobile Advertising Co./Ltd | Designer |
| Zhen Wang | Elead Mobile Advertising Co./Ltd | Project Manager |
| Dong Xin | General Manager |
During EURO 2012, we launched smartphone-based game application. Once people downloaded this application on smart-phone or PC, they entitled to use certain amount of cyber-coins called S-Point. They bet on the team they wish to win, & either gained or lost points depending on match results. One who gains the highest S-points by end of final game would get prize as free trip to the country of EURO Champion. To maximize viral effect, we set-up some other ways to gain S-points such as scanning the QR code in advertisements, visiting KIA showrooms or sharing game-related posts on users' Weibo.