| Title | CURSOR HIJACK |
| Brand | SUPOR |
| Product / Service | SUPOR KITCHEN KNIVES |
| Category | B02. Consumer Products |
| Entrant | DRAFTFCB CHINA Shanghai, CHINA |
| Entrant Company: | DRAFTFCB CHINA Shanghai, CHINA |
| Advertising/Web Design Agency: | DRAFTFCB CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Eddie Wong | Draftfcb China | National Executive Creative Director |
| Ethan Tsao | Draftfcb China | Digital Creative Director |
| Marc Wang | Draftfcb China | Creative Director |
| Leo Lee | Draftfcb China | Creative Director |
| Roger Chang | Draftfcb China | Associate Creative Director |
| Ethan Chen | Draftfcb China | Senior Art Director |
| Fiona Fang | Draftfcb China | Group Account Director |
| Steven Xie | Zhejiang Supor Co. Ltd. | Brand Director |
| Elaine Zhou | Zhejiang Supor Co. Ltd. | Deputy Brand Director |
SUPOR SUPERIOR KITCHEN KNIVES, SO SHARP, THERE’S NOTHING YOU CAN’T CUT. BRIEF To demonstrate the simple functionality of SUPOR kitchen knives in a unique and entertaining way. SOLUTION Let consumer ‘PLAY’ with the knife. The moment they start playing, a 30 seconds hijack begins. They will not be able to quit or continue with their normal browsing because the cursor/arrow has been cut into smaller pieces. RESULT 480,000 clicks in just 2 days. 390,000 website visits.