Brief Explanation

Starting 2012, the XUV500 team was moving to consumer-centric communication with campaign line: May Your Life be Full of Stories. We conceptualized XUV500 Experiences to be a single destination for interesting travel experiences using 2 popular APIs - Google Maps and Facebook. User’s journey was mapped out on Google Map. The site was rich-media enabled- photographs and videos could be uploaded. We did a contextual mapping of the features of the XUV500 to each destination, users could learn about the product while browsing. The site is device-friendly, iPad compatible. In the first month we received 1,200 stories from across India.