| Title | SHARE WITH A FRIEND |
| Brand | STARBUCKS COFFEE |
| Product / Service | STARBUCKS DISCOVERIES |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising/Web Design Agency: | I&S BBDO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hiroshi Murata | I/S Bbdo Inc. | Creative Director |
| Ririko Murata | I/S Bbdo Inc. | Planner |
| Peter Smyth | I/S Bbdo Inc. | Strategic Officer |
| Yousuke Yamauchi | I/S Bbdo Inc. | Strategic Planner |
| Toshiya Ichikawa | Proximity Japan | Senior Planning Director |
| Hiroshi Kojima | Proximity Japan | Planning Director |
| Tomohiro Hikami | Proximity Japan | Planning Director |
| Mitsuru Nigata | Netyear Group Corporation. | Planner |
| Masaru Kaku | Kirameki.ink | Producer |
| Takaaki Oshima | Image United | Director |
| Chie Oshima | Image United | Art Director |
| Hiroyuki Takahashi | Photographer |
Starbucks is a great experiential brand. However, this campaign was for the Starbucks Ready-to-Drink product called Discoveries, that made it difficult to connect our RTD product with our core brand experience.