Brief Explanation

The 2011 all-new Volkswagen Jetta read like a quintessential product brief: a well-designed balance of power, style and comfort positioned for the dynamic performer. Our task was to make it the biggest car launch in the Indian digital space. We asked a simple question: What would you do for the all-new Jetta? Armed with a simple hashtag: #anything4jetta, brand loyalists, aspirers and other netizens helped make it the biggest Twitter campaign in a single country, ever. Scores of original videos, pictures and audio snippets were submitted as the campaign panned out via display advertising, mobile and digital installations on-ground.