| Title | I LOVE YOU GUYS! |
| Brand | MICROSOFT |
| Product / Service | WINDOWS PHONE |
| Category | A04. Other Consumer Products |
| Entrant | WUNDERMAN INTERNATIONAL Gurgaon , INDIA |
| Entrant Company: | WUNDERMAN INTERNATIONAL Gurgaon, INDIA |
| Advertising/Web Design Agency: | WUNDERMAN INTERNATIONAL Gurgaon, INDIA |
| Name | Company | Position |
|---|---|---|
| Indrajeet Bose | Wunderman International | Creative Director - Art |
| Supreet Mahanti | Wunderman International | Creative Director - Copy |
| V. Subramaniam | Wunderman International | Team Lead/Microsoft |
| Bhavna Kapur | Wunderman International | Business Head |
| Anunay Garg | Wunderman International | Account Manager |
| Ankur Sengupta | Wunderman International | Account Manager |
| Rahul Guha | Wunderman International | Managing Director |
Windows Phone being a late entrant to the Indian smartphone market, needed to create buzz around its core message - ‘Put people first’ and introduce the user to Microsoft’s Metro UI design. “I Love You Guys” - an interactive flash based video microsite integrated with Facebook helped users identify and connect with the most important people in their lives. The tile-based UI of the microsite introduced users to the phone itself. The campaign garnered 96,796 engagements, 3000 new fans and 89% positive comments. What’s more? Close to a thousand people got an exclusive demo of the all new Windows phone.