| Title | SHARE FOR SMILES |
| Brand | OPERATION SMILE SINGAPORE |
| Product / Service | OPERATION SMILES FUNDRAISING |
| Category | C04. Community Applications |
| Entrant | Y&R SINGAPORE, SINGAPORE |
| Entrant Company: | Y&R SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | Y&R SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Lim Wern Kee | Y/R Singapore | Interactive Art Director |
| Ivan Loh | Y/R Singapore | Interactive Art Director |
| Emir Shafri | Y/R Singapore | Copywriter |
| Kittisak Poonnotok | Y/R Singapore | Art Director |
| Asuka Kondo | Y/R Singapore | Designer |
| Melvin Kuek | Y/R Singapore | Managing Director |
| Phoebe Lee | Y/R Singapore | Project Manager |
| Danny Murong | Onyx Island | Developer |
| Lee Wei Liang | Onyx Island | Developer |
| Celia Chua | Onyx Island | Developer |
| Joshua Ooi | Onyx Island | Project Manager |
| Abhimanyu Talukdar | Operation Smile Singapore | Executive Director |
Sharing on Facebook helps raise awareness, but doesn't help where it really counts: funding. There's simply no tangible value to your Facebook share. It's no wonder Operation Smile, together with over 97.6% of other non-profits, failed to raise more than $10,000 annually via Facebook. Share for Smiles changes that, by giving every Facebook user the power to convert 'shares' into tangible funds for a cause. Users shared a message from a brand. Brands would 'pay' by donating the cost of the message, calculated based on a pay-per-social-reach model (number of sharer's friends X cost-per-social-reach of $0.01), to Operation Smile.