| Title | INSTANT ASTRONAUT - BANNER |
| Brand | VODAFONE |
| Product / Service | SAMSUNG SIII |
| Category | B02. Consumer Products |
| Entrant | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising/Web Design Agency: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| James Mok | Draftfcb | Executive Creative Director |
| Adam Taylor | Draftfcb | Copywriter |
| Anthony Bell | Draftfcb | Art Director |
| Fleur Head | Draftfcb | Head Of Account Service |
| Katie Loverich | Draftfcb | Senior Account Manager |
| Rebecca Simpson | Draftfcb | Account Executive |
| Kevin Akers | Draftfcb | Digital Producer |
The Samsung GALAXY S III is the future of smartphone technology. To launch the phone, we offered the most futuristic prize possible – a trip to outer space. A number of Rich Media Banners were used to transform ordinary web users into instant astronauts. We took control of the user’s computer’s in-built camera and put their face in our astronaut suit. Our face-tracking software locked-on to the user so wherever they moved, their on-screen astronaut followed. We brought outer space into people’s homes and workplaces giving users a unique and engaging taste of space.