| Title | A BITE OF THE GREEN APPPLE LOVE |
| Brand | TAIWAN BEER |
| Product / Service | SWEET TOUCH FRUIT BEER |
| Category | A04. Other Consumer Products |
| Entrant | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Paul Hung | Mccann Taiwan | Creative Director |
| Evan Fu | Mccann Taiwan | Copywriter |
| Tower Chang | Mccann Taiwan | Art Director |
| Jeff Wen | Mccann Taiwan | |
| Jj Lu | Mccann Taiwan | Account Executive |
| Jht Entertainment | Production House | |
| Johan Tsai | Director | |
| Randy Che | Cinematographer |
Based on the fact that the sourly-sweet green apples remind one of his or herfirst romances, we’ve come up with the communication idea of “A Taste of Green Apple Romance.” Throughout the 3 steps in the event, participants can interact with others online. Step 1: Recall your memory of romance with the 6 love stories . Step 2: Enter the “Love Magic Mirror” test on Facebook to see what risk you may encounter in your relationship scenarios. Step 3: Share your result on Facebook to create buzz among friends and communication effect.