| Title | THE ADVENTURES OF BERNIE THE SCHOOLBOY |
| Brand | SONY MUSIC |
| Product / Service | JOANNA WANG |
| Category | A04. Other Consumer Products |
| Entrant | BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI |
| Entrant Company: | BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| John Yang | Bremen Digital Creative | Executive Creative Director |
| Kai Yu | Bremen Digital Creative | Associate Creative Director |
| Shane Yang | Bremen Digital Creative | Senior Copy Writer |
| Lyndia Lin | Bremen Digital Creative | Senior Executive Account |
| Queenie Su | Bremen Digital Creative | Associate Account Director |
Joanna Wang has long been remembered as a bossa nova singer. In 2011, she published a fantasy and theatre-style album “The Adventures of Bernie the Schoolboy.” Our goal is to get audiences’ to notice this unconventional album in pop music market. It is difficult for the pop-music lovers to start noticing an unconventional album. However, it is likely to notice three interesting music videos. By repackaging her three music videos into first-ever online theatre show, we engaged consumers to spend time with the new album. We successfully put this unconventional album under spotlight in the pop-music market.