TEMPTATIONS
Bronze Spike
| Title | TEMPTATIONS |
| Brand | INTEL |
| Product / Service | ULTRABOOK |
| Category | C01. Viral Video |
| Entrant | THE MONKEYS Sydney, AUSTRALIA |
| Entrant Company: | THE MONKEYS Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | THE MONKEYS Sydney, AUSTRALIA |
Credits
| Name | Position |
|---|---|
| Justin Drape | Executive Creative Director |
| Jay Gelardi | Creative Director |
| Jay Gelard | Art Director |
| Brent Tunney | Art Director |
| Jay Gelardi | Copywriter |
| Jasun Vare | Copywriter |
| Scott Dettrick | Copywriter |
| Mark Summerville | Agency Producer |
| Dan Beaumont | Group Content Director |
| Kristen Hardeman | Content Director |
| Pia Mcmorran | Content Manager |
Brief Explanation
Six social experiments were staged across Australia, Indonesia, and Thailand using Ultrabooks™ as bait. The psychological studies were all devised to make participants step out of their comfort zone, but more specifically observe the human qualities of Determination, Power, Daring, Excitement, Persistence and Persuasiveness; the same qualities that went into the creation of the Ultrabook.