| Title | GROW FOR GOLD |
| Brand | SCHWEPPES |
| Product / Service | SOLO |
| Category | D01. Integrated Digital Campaign |
| Entrant | BMF Melbourne, AUSTRALIA |
| Entrant Company: | BMF Melbourne, AUSTRALIA |
| Advertising/Web Design Agency: | BMF Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| David Klein | Bmf Melbourne | Executive Creative Director |
| Chris Andrews | Bmf Melbourne | Art Director |
| Callum Fitzhardinge | Bmf Melbourne | Copywriter |
| Jake Courage | Bmf Melbourne | Account Director |
| Warren Davies | Bmf Melbourne | Digital Architect |
| Rhett Ortlipp | Bmf Melbourne | Editor |
SOLO wanted to raise awareness of their Olympic-themed SOLO Gold can during the London 2012 Olympics. As an unofficial sponsor with a budget of only $5000, how do we do that? Australia has never won Gold in the whitewater kayak, and we discovered why: the moustache. From SOLO’s 'extensive' experience with kayaking (approximately two ads in the '80's) we know you can’t kayak like a champion without one. So we launched an email and social media campaign encouraging the team to grow for gold.