THE OFW PROJECT
Silver Spike
| Title | THE OFW PROJECT |
| Brand | THE COCA-COLA EXPORT |
| Product / Service | COCA-COLA |
| Category | C01. Viral Video |
| Entrant | McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES |
| Advertising/Web Design Agency: | McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| Raul Castro | Mccann Worldgroup Philippines | Chairman/CEO |
| Peter Acuna | Mccann Worldgroup Philippines | AVP & Deputy Executive Creative Director |
| Mervin Ignacio | Mccann Worldgroup Philippines | Creative Director |
| Che Laureano | Mccann Worldgroup Philippines | Associate Creative Director |
| Bernadette Chincuanco | Mccann Worldgroup Philippines | Managing Partner |
| Ting Bongco | Mccann Worldgroup Philippines | Associate Business Group Director |
| Judy Buenviaje | Mccann Worldgroup Philippines | Associate Business Group Director |
| Mutch Wright | Mccann Worldgroup Philippines | Associate Business Group Director |
| Macy Magpayo/Jen Santos | Mccann Worldgroup Philippines | Account Manager |
| Marla Ancheta | Director | |
| Aldous Pagaduan | Just Add Water | Producer |
| Anubha Sahasrabuddhe | The Coca-Cola Export Corporation | Marketing Director |
| Jaideep Kibe | The Coca-Cola Export Corporation | Director/Sparkling Category |
| Franz Decloedt | The Coca-Cola Export Corporation | Group Brand Manager |
| Rachel Bernardino | The Coca-Cola Export Corporation | Group Brand Manager |
| Kichi Madlansacay | McCann Worldgroup Philippines | Account Director |
| Kae Devantes | McCann Worldgroup Philippines | Account Manager |
| Mike Joson | McCann Worldgroup Philippines | Project Manager |
| Elaine Uy | McCann Worldgroup Philippines | Digital Operations Director |
| Aiza Tsang | McCann Worldgroup Philippines | Community Manager |
| Tonico Maningat | McCann Worldgroup Philippines | Digital Optimization Manager |
Brief Explanation
Overseas Filipino Workers (OFWs) are the Philippines’ biggest exports—individuals forced to leave their families for years, in order to provide a better life for them. For OFWs and their families, Christmas is the loneliest time of the year. What if Coca-Cola could give them what they wanted most for Christmas? What if they could come home? For 3 families, it was the gift of reunion. For millions of Filipinos, it was the gift of inspiration. The OFW Project touched a cultural nerve, hiting 1 million views in 3 days, and becoming the world’s most shared video for 2 weeks.