| Title | DNA ID |
| Brand | TBWA\HAKUHODO DISRUPTION LAB |
| Product / Service | TBWA\HAKUHODO |
| Category | C03. Interactive Tools |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Miki Matsui | Tbwa Hakuhodo | Chief Creative Officer |
| Kazoo Sato | Tbwa Hakuhodo | Executive Creative Director/Creative Director |
| Kaname Aratame | Tbwa Hakuhodo | Experience Designer/Producer |
| Katsuhiro Shimizu | Tbwa Hakuhodo | Senior Art Director |
| Masanori Sakamoto | Deltro Inc. | Art Directior/Designer |
| Ken Murayama | Deltro Inc. | Interactive Designer/Flash Developer |
| Hajime Sasaki | Mount Position Inc. | System Engineer/Programmer |
| Kenji Yoshida | Dajistudio | Sound Designer |
TBWA\HAKUHODO launched a new creative organization called “Disruption Lab” and successfully communicated that it is a group of individuals with strong personalities based on an unprecedented branding strategy featuring innovative business cards and website.