Brief Explanation

The Mobile Number Portability (MNP) market was very competitive with telecom players bidding aggressively on digital. With time, the MNP euphoria diminished. Challenge-sustain monthly subscriptions without compromising on acquisition cost. The Insight- Friend In Need Is a Friend Indeed. Goal -Become a trusted friend to dissatisfied customers and assure them that Vodafone is there to help them. Using Search, a customer can get all required information and help instantaneously! We capitalized on incidences such as ‘Airtel Network Outage’, the 2G scam verdict, etc.,where a frustrated user would see Vodafone welcoming him. We acquired 40%+ more acquisitions on our monthly targets.