| Title | REVEAL YOURSELF |
| Brand | DANONE NARANG BEVERAGES |
| Product / Service | B'LUE |
| Category | C05. Games |
| Entrant | SCARECROW COMMUNICATIONS Mumbai, INDIA |
| Entrant Company: | SCARECROW COMMUNICATIONS Mumbai, INDIA |
| Advertising/Web Design Agency: | SCARECROW COMMUNICATIONS Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Manish Bhatt | Scarecrow Communications Ltd | Founder Director |
| Arunava (Joy) Sengupta | Scarecrow Communications Ltd | Founder Director |
| Raghu Bhat | Scarecrow Communications Ltd | Founder Director |
| Sarvesh Raikar | Scarecrow Communications Ltd | Creative Director |
| Amitabh Sreedharan | Scarecrow Communications Ltd | Associate Vice-President |
| Kapil Tammal | Scarecrow Communications Ltd | Executive Creative Director |
| Ankit Dembla | Scarecrow Communications Ltd | Creative Supervisor |
| Diana D’souza | Scarecrow Communications Ltd | Copy Supervisor |
| Lalit Sakurkar | Scarecrow Communications Ltd | Sr. Art Director |
| Amrita Sarkar | Scarecrow Communications Ltd | Account Executive |
| Onkar Bhosle | Anveshan Technologies | Co-Founder |
| Nimit Shah | Anveshan Technologies | Technical Director |
| Kirk Jacob | Dreamcatchers | Producer |
| Manoj Mane | Dreamcatchers | Director |
| Ram | Dreamcatchers | Dop |
| Pintu Mishra | Dreamcatchers | Production Manager |
| Himmat Shekhawat | Photographer | |
| Uday Apkar | Scarecrow Communications Ltd | Production Head |
Brief: Launch Danone Narang’s new beverage B’lue in Pune and connect with the youth via digital and social media. Solution: With Agnee (popular band), we created a song based on B’lue’s philosophy – Reveal Yourself. With the vocals muted, we launched the music video through a unique Facebook app-based game. People guessed lyrics, got scores, and surprisingly, the correct words unmuted on replaying the video. Result: With 150,000 views, the song engaged 150,000 lyricists in a week. B’lue revealed its association and released the unmuted video, which fetched 500,000 views in a week. Today, everyone’s singing the brand philosophy!