| Title | MAGIC |
| Brand | MENICON |
| Product / Service | MAGIC DISPOSABLE CONTACT LENS |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company: | PARTY Tokyo, JAPAN |
| Advertising/Web Design Agency: | PARTY Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Morihiro Harano | Party (Ex-Drill) | Creative Director |
| Yoshihiro Yagi | Dentsu | Art Director |
| Haruko Tsutsui | Dentsu | Copywriter |
| Toshimitsu Tanaka/Ayako Higa | Designer | |
| Takaya Sakano | Photographer | |
| Osamu Koiso | Photo Coordinator | |
| Takuya Demura | Caviar | Motion Graphics |
| Toru Sasaki | Handsometracks | Sound Design |
| Mitsuru Yamamori | Geekpictures | Producer |
| Yusuke Kitani | Kaibutsu | Interactive Director |
| Qanta Shimizu | Party | Technical Director/Flash Engineer |
| Minoru Sako/Shinya Kobayashi | Flash Engineer | |
| Shozo Okada/Miyuki Tsumagari | Hi-Posi | Flash Engineer |
| Naoko Umeta/Jun Kuriyama | S2 Factory | Programmer |
| Seiichi Saito | Rhizomatiks | Device Engineer |
| Toshifumi Oiso/Hideyuki Chihara/Hiroshi Jingu | Engine Plus | Video Coordinator |
| Masahiro Shoda | D-Cord Management | Photographer (Movie) |
| Koji Wada/Dai Sakashita | Dentsu | Agency Producer |
| Tetsuji Nose | Drill | Agency Producer |
Magic is Menicon's new contact lens series, which uses a new technology that enabled the super thin 1mm container. We created the total brand communication, including the product name, packaging, communication design, PR solutions and advertisement.