| Title | CROP CIRCLES |
| Brand | BMW CHINA |
| Product / Service | BMW 1 SERIES |
| Category | D01. Integrated Digital Campaign |
| Entrant | INTERONE CHINA Beijing, CHINA |
| Entrant Company: | INTERONE CHINA Beijing, CHINA |
| Advertising/Web Design Agency: | INTERONE CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Maik Lutze | Interone China | Executive Creative Director |
| Michael Dralle | Interone China | Creative Director |
| Ferdinand Weinrother | Interone China | Concept |
| Nikolas Kittner | Interone China | Concept |
| Even Zhang | Interone China | Art Director |
| Kenan Song | Interone China | Designer |
| Yanan Sun | Interone China | Copy Writer |
| Philipp Cerny | Interone China | Associate Creative Director |
| Kathrin Güthoff | Interone China | Executive Creative Director |
| Virginia Zhi | Interone China | Junior Art Director |
| Baggio Song | Interone China | Strategic Planning Director |
| Nicole Wu | Interone China | Account Manager |
| Juliana Chung | Interone China | Agency Producer |
| Kjell Kunde | Tribe United | Producer |
| Marco Kalantari | Tribe United | Director |
| Sui Dan | Hylink | Business Director |
| Sonic Tang | Hylink | Content Manager |
| Yang Lei | Hylink | Account Manager |
| Janet Zhu | Interone China | Account Director |
An unbranded viral campaign in which we staged the discovery of a mysterious 2km wide perfectly symmetrical symbol in a Chinese desert. We seeded footage of this discovery to Chinese social networks, initiating a passionate speculation about its origin, surrounding crop circles and Alien visitors. We released the solution at the peak of attention: A 2:30min video showing a group of young drivers creating the symbol with 3 agile BMW 1 Series. At the end they invite the viewers to join a national BMW driving event series and experience the car themselves. A call which thousands of them followed.