| Title | PASSION PLANETARIUM |
| Brand | ADIDAS JAPAN |
| Product / Service | ADIDAS BASEBALL |
| Category | A04. Other Consumer Products |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | Tbwa Hakuhodo | Executive Creative Director |
| Hideyuki Tanaka | Tbwa Hakuhodo | Creative Director |
| Masaharu Kumagai | Tbwa Hakuhodo | Copywriter |
| Haruhito Nisawadaira | Tbwa Hakuhodo | Art Director |
| Hirofumi Nakajima | Tbwa Hakuhodo | Art Director |
| Masaru Uemura | Tbwa Hakuhodo | Art Director |
| Wei-Chun Chu | Tbwa Hakuhodo | Agency Producer |
| Kaname Aratame | Tbwa Hakuhodo | Planner |
| Shintaro Takeuchi | Tbwa Hakuhodo | Planner |
| Mineo Mori | Tbwa Hakuhodo | Planner |
| Yuki Fukui | Tbwa Hakuhodo | Planner |
“How can the power of baseball re-empower Japan? ” In March 2011, just before the professional baseball season began, Japan was hit by a devastating earthquake and tsunami. adidas and YOMIURI GIANTS needed to come up with a unique event to empower Japan at an ‘unprecedented’ place, in an ‘unprecedented’ way.