| Title | THE INCREDIBLE SHARPNESS |
| Brand | ITALASIA ELECTRO COMPANY |
| Product / Service | WMF BONING KNIFE |
| Category | B02. Consumer Products |
| Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
| Advertising/Web Design Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
| 2nd Advertising/Web Design Agency: | MRM WORLDWIDE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Martin Lee | Mccann Worldgroup | Chief Creative Officer |
| Supachai Toemtechatpong | McCann Worldgroup / MRM | Executive Creative Director |
| Anuwat Nitipanont | McCann Worldgroup / MRM | Associate Creative Director |
| Piyakan Sirichankachorn | McCann Worldgroup / MRM | Copywriter |
| Tikhamporn Chuenkittivoravat | McCann Worldgroup / MRM | Jr. Art Director |
| Kantapon Meateekul | McCann Worldgroup / MRM | Jr. Art Director |
| Khwanchai Kaewyos | McCann Worldgroup / MRM | Sr. Programmer |
| Kongsak Pongsuradate | McCann Worldgroup / MRM | Sr. Flash Animator |
| Maytee Upatham | McCann Worldgroup / MRM | Business Director |
| Tanyawan Wongapichart | McCann Worldgroup / MRM | Sr. Account Executive |
| Jirapong Suksakit | McCann Worldgroup / MRM | Information Architect |
| Jarucha Koosmith | McCann Worldgroup / MRM | Project Manager |
WMF kitchen knives wanted to cut through the clutter and make a simple demonstration of the sharpness of their knives. They wanted to talk to the new generation of cooks who were getting their recipes and their information online. We put a WMF kitchen knife in their hands - virtually. We transformed an ordinary web banner into the sharpest experience. With just a click, the viewer could chop both the banner and the web browser. So everyone could experience the performance of WMF kitchen by enjoying a sharp, slicing experience with the first use of HTML5 in a web banners.