| Title | FACE BOOM! |
| Brand | HONDA MOTOR |
| Product / Service | MOTORCYCLES, AUTOMOBILES, POWER PRODUCTS |
| Category | A08. Broadcast Design and Graphics & Digital Design |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ryoichi Nakano | Dentsu | Creative Director |
| Yusuke Kitani | Kaibutsu | Creative Director/Art Director |
| Naoki Tanaka | Dentsu | Copywriter/Planner |
| Mitsuhiro Ichiba | Dentsu | Agency Producer |
| Roy Ryo Tsukiji | Birdman | Director |
| Youichi Kanazawa | Birdman | Technical Director |
| Nobuaki Arikata | Birdman | Flash Programmer |
| Takeru Kobayashi | 29970 | Programmer |
| Junichi Arakawa | Birdman | Designer |
| Masanobu Ishii | Kaibutsu | Designer |
| Sanako Ukon | Kaibutsu | Designer |
| Mery Hayama | Kaibutsu | Designer |
| Shojiro Nakaoka | Bitztream | Film Director |
| Hiroki Ono | Aoi Advertising Promotion | Film Director |
| Syunsuke Nakamura | Aoi Advertising Promotion | Film Producer |
| Yoshihiro Asada | Aoi Advertising Promotion | Video Pm |
| Takayuki Inase | Aoi Advertising Promotion | Video Pm |
| Masafumi Maruyama | Dentsu | Account Executive |
| Yoshifumi Nakagawa | Dentsu | Account Executive |
Create an unforgettable FIRST EXPERIENCE between a car and child.
The Japanese car industry is facing a major decrease in number of people driving cars, and children not having a chance to interact with cars have become a big issue. To get children to feel the pleasure of driving a car through the motor show and the events, where came many children.
The root of fun in cars is the “joy to controling”. We thought what we can do to have children experience this. What we came up was to use the most human and childlike action, “SMILE”. Using the face recognition technology, we designed the world’s first drive interface.
The smiles of children who experienced the machine spread through social media, news websites and TV to over 120 countries, and over 100,000,000 households. Furthermore, as a secondary result, we were able to communicate the brand message of “FUN with cars” through the movies.