MILANO SALONE 2011

TitleMILANO SALONE 2011
ClientPANASONIC
Product / ServiceBROCHURE
CategoryA05. Publications
EntrantDAIKO ADVERTISING Osaka, JAPAN
Entrant Company:DAIKO ADVERTISING Osaka, JAPAN
Design/Advertising Agency:DAIKO ADVERTISING Osaka, JAPAN
2nd Design/Advertising Agency:MR_DESIGN Tokyo, JAPAN

Brief Explanation

Last April during the 2011 Milano Salone, Panasonic Design Division presented a special interactive illumination in the Brera district to showcase our on-going pursuit of convivial ecology. As an archive of this exhibit, Panasonic produced brochures.

The Brief

What is Panasonic Electric Works' message from Milano Salone? Tell people worldwide of the meaning by the brochure design.

How the final design was conceived

Panasonic’s piano-forte lighting took its name from the "soft-strong" musical ideal first realised in a revolutionary 18th century instrument that offered an infinite range of delicate-to-robust tones—the piano. Panasonic's precision digital control makes everyone a virtuoso, able to “play” light qualities in any setting, from bright wake-up “sunshine” to a gentle subdued “afterglow”.

Indication of how successful the outcome was in the market

These brochures were distributed mainly in Japan and overseas media representatives. They delivered a state of the exhibit. In addition, 100 people who were present at the lottery on the web site for designers.

Credits

Name Company Position
Kenjiro Sano Mr_Design Creative Director
Kenjiro Sano Mr_Design Art Director
Nobukazu Oochi Daiko Advertising Agency Producer
Fumihito Katamura Nacasa/Partners Photographer
Hiroshi Niijima Daiko Advertising Director
Hiroaki Namba Daiko Advertising Director
Masashi Murakami Mr_Design Designer