UNBEATEN BY RAIN

TitleUNBEATEN BY RAIN
ClientNISHIGAKI LUMBER
Product / ServiceNISHIGAKI LUMBER 2012 CALENDAR
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantDAIKO ADVERTISING Osaka, JAPAN
Entrant Company:DAIKO ADVERTISING Osaka, JAPAN
Design/Advertising Agency:DAIKO ADVERTISING Osaka, JAPAN

Brief Explanation

We hope that this calendar draws attention to the beauty of the trees and mountains in our natural surroundings and illustrates Nishigaki Lumber, Inc.’s motto, "Harmony between Nature and Society."

The Brief

A calendar to convey the thoughts of Nishigaki Lumber Inc. “A hope that people will take more interest in trees and mountains”

How the final design was conceived

The Great East Japan Earthquake brought catastrophic damage to the Tohoku region in Japan. With sincere wishes for the early reconstruction of the Tohoku region, we based the calendar on the famous poem “Unbeaten by Rain,” written by Kenji Miyazawa, who was born in Tohoku. We hope that by reminding people of the earthquake disaster and of the region, the calendar will contribute to the early restoration of Tohoku while filling the days of the people with hope so that smiles return to their faces.

Indication of how successful the outcome was in the market

Nishigaki Lumber, Inc presents the calendar widely to the general public and companies in the lumber industry every year, in order to communicate the philosophy, “Appreciate Nature”. The calendar is very popular among the customers, so that it contributes greatly, not only to convey the philosophy, but to improve the relationship with them.

Credits

Name Company Position
Hisashi Harube Daiko Advertising Creative Director
Naomi Kishimoto Daiko Advertising Art Director
Norifumi Yamagami Zero-One Copywriter
Miwako Sekiya Zero-One Designer
Kenji Miyazawa Poem