Title | NATIONAL LIBRARY BOARD |
Brand | NATIONAL LIBRARY BOARD |
Product / Service | NATIONAL LIBRARY BOARD |
Category | A02. Posters |
Entrant | LEO BURNETT GROUP SINGAPORE, SINGAPORE |
Entrant Company: | LEO BURNETT GROUP SINGAPORE, SINGAPORE |
Design/Advertising Agency: | LEO BURNETT GROUP SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Chris Chiu | Leo Burnett Group Singapore | Group Executive Creative Director |
Katherine Khor | Leo Burnett Group Singapore | Senior Art Director |
Henry Soon | Leo Burnett Group Singapore | Art Director |
Jae Soh | Leo Burnett Group Singapore | Associate Creative Director |
Colin Koh | Leo Burnett Group Singapore | Writer |
Eunice Wang | Leo Burnett Group Singapore | Account Director |
Goh Mei Yi | Leo Burnett Group Singapore | Project Manager |
Iggi Ng | Nemesis Pictures | Photographer/Studio Company |
Yip Choon Fai | - | Illustrator |
Adrel Law | Miracle Factory | Retouching Agency Producer |
Ann | Miracle Factory | Retoucher |
Andy Teo | Leo Burnett Group Singapore | Fa Artist |
Christina Yeo | Leo Burnett Group Singapore | Fa Artist |
From video games to social media, we have more entertainment options today than we did just 10 years ago. And because of this, we wanted to remind people about the simple romance of reading, which lets our minds create a world based entirely on our own imagination (something only books can do).
With the number of visitors decreasing drastically, the National Library Board wanted to create a series of posters that encourage Singaporeans (especially primary and secondary school students) to read more by visiting its public libraries.
We invoked a sense of nostalgia by using the classics we all know and love. For many, these are the first books they read and through this campaign, we’ll make sure it won’t be the last.
The posters were only placed in public libraries and schools early this year, so it's still too soon to determine overall results. However, the schools and libraries are already asking for more copies of the posters, making it a first step in the right direction.