Product / ServiceTEAM AOMORI
CategoryA09. Environmental Design
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN

Brief Explanation

Unite 1,360,000 Aomori citizens as one team.

The Brief

When people are still suffering from the lifetime disaster, design a uniform and cheering goods to unite people of Aomori as one.

How the final design was conceived

TAIRYO-BATA, literally "flags of the great catch of fish", is a flag to inform their victorious haul to peopel on harbour. It's a "symbol of victory"the "pride of Aomori" Involve Aomori citizens using the flag and design a feeling of unity of 1,360,000 Aomori citizens by sharing the feeling of the victory.

Indication of how successful the outcome was in the market

150 flags were donated by fishery harbours from all around Aomori, which was way more than we expected. We had ended up designing the “feelings for the victory” of the people in Aomori as well as the “News Hook” by the countless number of the exposures including the outdoor media. People who heard the news came out to participate in making the cheering goods. Not only that but we had come to designing the “a feeling of unity” of the Aomori city, which wants to recover from the disaster of a life time.


Name Company Position
Rika Eguchi Dentsu Tokyo Creative Director
Rika Eguchi Dentsu Tokyo Art Director
Keita Sato Dentsu Tokyo Sports Planner
Junpei Watanabe Watanabe Junpeisha Copy Writer
Shigeki Yuriko Yamane Illustrator
Hiroshi Imamura Takikoubou Designer
Kouji Fukunaga Takikoubou Designer
Takuya Iimura Takikoubou Designer
Mayu Miura Takikoubou Creative Producer
Tomokazu Obuchi Sametwo Producer
Takuro Watabe Freelance Director
Ryousuke Toyama Freelance Photographer
Satoshi Takahashi Party Producer