UTSUWA

TitleUTSUWA
ClientATELIER SUGIURA
Product / ServiceATELIER SUGIURA
CategoryA02. Posters
EntrantTUGBOAT Tokyo, JAPAN
Entrant Company:TUGBOAT Tokyo, JAPAN
Design/Advertising Agency:TUGBOAT Tokyo, JAPAN

Brief Explanation

The objective was to raise awareness of the atelier at the time of their exhibition.

The Brief

The poster is to promote the exhibition of a Japanese pottery artist, Sugiura Kobou, famous for pottery work from Tobe, Ehime.

How the final design was conceived

We aim to communicate the artist’s traditional art form to capture the heart of modernized younger targets.

Indication of how successful the outcome was in the market

Resulted in overwhelming impact and responses.

Credits

Name Company Position
Kengo Kato Tugboat Art Direction
Jun Goto Tugboat Designer