Title | YOKOHAMA DENA BAYSTARS |
Brand | YOKOHAMA DENA BAYSTARS |
Product / Service | YOKOHAMA DENA BAYSTARS BASEBALL CLUB |
Category | A01. Corporate Identity Schemes |
Entrant | TUGBOAT Tokyo, JAPAN |
Entrant Company: | TUGBOAT Tokyo, JAPAN |
Design/Advertising Agency: | TUGBOAT Tokyo, JAPAN |
2nd Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yasumichi Oka | Tugboat | Creative Director |
Kengo Kato | Tugboat | Art Director |
Jun Goto | Tugboat | Designer |
Toru Imai | Tugboat | Designer |
Challenge was the succession and innovation of the team spirit.
The major Japanese professional baseball team from Yokohama. There has been a change of ownership for Yokohama Baystars this season.
Rebranding the team under new owner, the logo was designed to re-symbolize the blue star which has been loved by the fans for long time. The home uniform was designed to resemble the classic uniform worn when the team became the champion in 1998.The away uniform was designed with dark blue to give dignity at away match. The away cap was designed with a star, the promise of the team to be the brightest star in the league.
From the Blogs, SNSs and tweets responses at the time of new logo & uniform launch, fans love it.