YOU ON DEMAND POINT OF SALE

TitleYOU ON DEMAND POINT OF SALE
ClientYOU ON DEMAND
Product / ServiceYOU ON DEMAND POINT OF SALE
CategoryA07. Point of Sale
EntrantRED PEAK New York, USA
Entrant Company:RED PEAK New York, USA
Design/Advertising Agency:RED PEAK New York, USA

Brief Explanation

Our biggest challenge was anticipating what promotional vehicles would best speak to the characteristics of our brand, as to encourage investor and consumer enthusiasm and sharing.

The Brief

Create a unified set of YOD branded promotional materials in aims to support the brand. Produce materials for both consumers and investors to be given away in high-density consumer areas and stakeholder meetings, respectively.

How the final design was conceived

We selected mediums and vehicles that lend themselves to the established visual brand identity as well as vehicles that promote visibility.

Indication of how successful the outcome was in the market

With 3 million homes subscribing at launch, and projections showing 8 million more will sign up by the end of the year, we’re confident the materials were effective in spreading the word and building confidence in the new brand.

Credits

Name Company Position
Stewart Devlin Red Peak Chief Creative Officer
Jodie Wightman Red Peak Design Director
Tom Mordasky Red Peak Production Manager
Steve Lipman Red Peak Production Director
Liz Solomon Red Peak Account Director