Title | YOU ON DEMAND STATIONERY |
Brand | YOU ON DEMAND |
Product / Service | BUSINESS STATIONERY |
Category | A04. Stationery |
Entrant | RED PEAK New York, USA |
Entrant Company: | RED PEAK New York, USA |
Design/Advertising Agency: | RED PEAK New York, USA |
Name | Company | Position |
---|---|---|
Stewart Devlin | Red Peak | Chief Creative Officer |
Jodie Wightman | Red Peak | Design Director |
Tom Mordasky | Red Peak | Production Manager |
Steve Lipman | Red Peak | Production Director |
Liz Solomon | Red Peak | Account Director |
The objective was to carry the YOU On Demand brand identity in all modes of communication, externally and internally.
To create YOU On Demand stationery to be used internally and externally with prospective customers and partners which would reinforce the new brand internally and externally.
In order to portray the brand's personality, we decided to feature an animated wink in the logo of the letterhead and business card using lenticular materials. This was accomplished by applying a sticker of the logo onto the stationery post-letter printing.
YOU On Demand has successfully launched the first ever pay-per-view TV network in China. Their stationery is used daily for both internal and external communication.