YOU ON DEMAND STATIONERY

TitleYOU ON DEMAND STATIONERY
ClientYOU ON DEMAND
Product / ServiceBUSINESS STATIONERY
CategoryA04. Stationery
EntrantRED PEAK New York, USA
Entrant Company:RED PEAK New York, USA
Design/Advertising Agency:RED PEAK New York, USA

Brief Explanation

The objective was to carry the YOU On Demand brand identity in all modes of communication, externally and internally.

The Brief

To create YOU On Demand stationery to be used internally and externally with prospective customers and partners which would reinforce the new brand internally and externally.

How the final design was conceived

In order to portray the brand's personality, we decided to feature an animated wink in the logo of the letterhead and business card using lenticular materials. This was accomplished by applying a sticker of the logo onto the stationery post-letter printing.

Indication of how successful the outcome was in the market

YOU On Demand has successfully launched the first ever pay-per-view TV network in China. Their stationery is used daily for both internal and external communication.

Credits

Name Company Position
Stewart Devlin Red Peak Chief Creative Officer
Jodie Wightman Red Peak Design Director
Tom Mordasky Red Peak Production Manager
Steve Lipman Red Peak Production Director
Liz Solomon Red Peak Account Director