YOU ON DEMAND COMING SOON MOVIE CONTENT

TitleYOU ON DEMAND COMING SOON MOVIE CONTENT
ClientYOU ON DEMAND
Product / ServiceYOU ON DEMAND COMING SOON MOVIE CONTENT
CategoryA02. Posters
EntrantRED PEAK New York, USA
Entrant Company:RED PEAK New York, USA
Design/Advertising Agency:RED PEAK New York, USA

Brief Explanation

YOU On Demand is the first national Pay-Per-View and Video On Demand channel in China. As a completely new service and unknown brand, these promotional materials had to instantly inform and educate Chinese consumers around the benefits of On-Demand services.

The Brief

To create a poster campaign to drive awareness for the first ever pay-per-view TV network in China that delivers Hollywood content, while instantly communicating the new benefits of On-demand at home.

How the final design was conceived

We commissioned Dan Stiles to illustrate teaser posters in the same graphic style as the new YOU On Demand logo. These posters instantly depict the simple joy of watching Hollywood movies from the comfort of your home, and encourages users to learn more about the new service.

Indication of how successful the outcome was in the market

YOU On Demand launched in 3 million homes last winter. It plans to be in 11 million homes by the end of the year, which would make its customer base the size of Time Warner Cable. As the first national video on demand and pay per view platform in China, that’s a pretty good start.

Credits

Name Company Position
Stewart Devlin Red Peak Chief Creative Officer
Jodie Wightman Red Peak Design Director
Dan Stiles Illustrator
Suzanne Macaulay Red Peak Graphic Designer
Tom Mordasky Red Peak Production Manager
Steve Lipman Red Peak Production Director
Liz Solomon Red Peak Account Director