OPEN CAP FOR STRONG BONES

Short List
TitleOPEN CAP FOR STRONG BONES
ClientWYETH PHARMACEUTICALS
Product / ServiceCALTRATE KIDS
CategoryB03. Non-Food
EntrantLEO BURNETT SHANGHAI, CHINA
Entrant Company:LEO BURNETT SHANGHAI, CHINA
Design/Advertising Agency:LEO BURNETT SHANGHAI, CHINA

Brief Explanation

So we came up with a specially designed cap for “Caltrate Kids” calcium supplement.

The Brief

Getting children to take supplement tablets is often quite challenging.

How the final design was conceived

When you open the cap, a limp giraffe, or a basketball player, springs to life and stands tall.

Indication of how successful the outcome was in the market

As an engaging toy and an educational tool, to highlight the benefit of strong bones, it’s proven to be a big hit with both kids and mothers.

Credits

Name Company Position
Amanda Yang Leo Burnett Shanghai Executive Creative Director/Copywriter
Gordon Hughes Leo Burnett Shanghai Executive Creative Director/Copywriter
Fish Feng Leo Burnett Shanghai Creative Director/Art Director
Joy Zou Leo Burnett Shanghai Copywriter
Sandra Wang Leo Burnett Shanghai Art Director
Hans Wang Leo Burnett Shanghai Designer
Colin Lu Leo Burnett Shanghai Illustrator
Jun Xu Leo Burnett Shanghai Illustrator
Yihui Sun Leo Burnett Shanghai Photographer
Alvin Yim Leo Burnett Shanghai Account Director
Matthew Kwan Leo Burnett Shanghai Account Director
William Huen Leo Burnett Shanghai Agency Producer
Martin Liu Leo Burnett Shanghai Print Production
Jinping Production Production House
Zijie Lin Cameraman