CAMPAIGN WHICH HEAPS UP THE CULTURE OF JAPAN'S DETACHED ISLAND

TitleCAMPAIGN WHICH HEAPS UP THE CULTURE OF JAPAN'S DETACHED ISLAND
ClientTHE ARCHIPELAGO NEWS
Product / ServiceCORPORATE ADVERTISING
CategoryA02. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN

Brief Explanation

It advertises from various viewpoints about a universal charm of a detached island. It tried to prepare some Technique in a poster, because many other posters are put up in the Event.

The Brief

The Archipelago News is newspaper&WEBmedia which introduce the culture and news of Japan's detached island . The purpose of this advertisement is the cognitive expansion of a company and attraction in the detached island in Japan In the event of Japan's detached island attraction.

How the final design was conceived

On the poster which practices, touches and enjoys far-reaching flocky printing which becomes the first with a poster.

Indication of how successful the outcome was in the market

The visitor rise to the booth of The Archipelago News, and the increase in the number of accesses to a website.

Credits

Name Company Position
Yuki Tsutsumi Dentsu Art Director
Tomokazu Yamamoto Dentsu Copy Writer
Rikako Yamaoka Taki Corporation Designer
Inyun Ryo Taki Corporation Designer
Takahiro Yamada Taki Corporation Producer