BAGUTTE

TitleBAGUTTE
ClientGREAT UNION TRADING
Product / ServiceCALCICHEW
CategoryA02. Posters
EntrantEURO RSCG TAIPEI, CHINESE TAIPEI
Entrant Company:EURO RSCG TAIPEI, CHINESE TAIPEI
Design/Advertising Agency:EURO RSCG TAIPEI, CHINESE TAIPEI

Brief Explanation

Osteoporosis is a quiet killer, most patients do not realize they suffer from osteoporosis until breaking bones. So how can we remind consumers to watch their calcium intakes and prevent the chance of osteoporosis?

The Brief

To remind consumers that Calcichew helps strengthen bone density and prevents osteoporosis.

How the final design was conceived

Visualize unhealthy fragile bone structure by showing crunchy texture of the baguette – Calcichew being the solution to such a problem.

Indication of how successful the outcome was in the market

To take the loose texture of a baguette as a visual metaphor to remind consumers that Calcichew doesn’t only prevent but also cures osteoporosis.

Credits

Name Company Position
Fish Chen Euro RSCG Taipei Vp/Executive Creative Director
Winnie Cheng Euro RSCG Taipei Copy Writter
Jay Chen Euro RSCG Taipei Art Director
Elsa Chen Euro RSCG Taipei Senior Account Director