ONE PRODUCT, ONE TREE

TitleONE PRODUCT, ONE TREE
ClientPANASONIC
Product / ServicePANASONIC PLANTING CAMPAIGN
CategoryA02. Posters
EntrantCREATORS GROUP MAC Tokyo, JAPAN
Entrant Company:CREATORS GROUP MAC Tokyo, JAPAN
Design/Advertising Agency:CREATORS GROUP MAC Tokyo, JAPAN

Brief Explanation

We try to represent the reality of campaign result. Because, this campaign is not easy to understand the result of customer's action.

The Brief

Our client have been developed a planting campaign which connected with product sales since April 2007. This project need to represent the report of this campaign.

How the final design was conceived

We laminated actual leaves instead of photography and illustration, which aims to message the result of this campaign with the reality.

Indication of how successful the outcome was in the market

The total number of planting is increasing very well, which is reached 3 million and 740 thousand trees.

Credits

Name Company Position
Yoichi Miura Panasonic Corporation Creative Director
Taku Kogame Creators Group Mac Creative Director
Hiroyuki Takasu Panasonic Corporation Art Director
Atsuhiro Yamamoto Creators Group Mac Art Director/Designer
Kazuyuki Uno Creators Group Mac Copywriter
Akane Kawaai Creators Group Mac Designer
Yuri Yamaguchi Stylist