NOBODY CAN ESCAPE THE EYES

TitleNOBODY CAN ESCAPE THE EYES
ClientPANASONIC
Product / ServicePANASONIC VIDEO INTERCOM SYSTEM
CategoryA02. Posters
EntrantCREATORS GROUP MAC Tokyo, JAPAN
Entrant Company:CREATORS GROUP MAC Tokyo, JAPAN
Design/Advertising Agency:CREATORS GROUP MAC Tokyo, JAPAN

Brief Explanation

We tried to demonstrate the product advantage that the wide-angle camera is gazing at the visitors from any angle. And tried to inform many people about this product features.

The Brief

Many of the conventional video door intercom system can display outside the door only in a narrow area, therefore, it is sometimes difficult to identify visitors standing at the end of the door. This video door intercom system has a wide-angle camera which is 170 Pan (left and right) movement available and this enables users to check who is displayed on the monitor regardless of the position where visitors stand on. So,the client wanted to inform many people about this product features by advertisement.

How the final design was conceived

We decided to creat the poster for publishing on the train. The poster was designed as three dimensional and by using the gimmick (special effects) called 'Reverse Perspective Illusion'. This advertisement demonstrates the product advantage that the wide-angle camera is gazing at the visitors from any angle and we can feel this product advantage through the three dimensional poster.

Indication of how successful the outcome was in the market

The products have become widely known by running this advertisement and Panasonic (the company that manufactures this product) has tempted a great number of inquiries about this product.

Credits

Name Company Position
Masahisa Wada Panasonic Corporation Executive Creative Director
Masahiro Hasegawa Panasonic Corporation Creative Director
Hiroshi Nagawa Creators Group Mac Creative Director
Taku Kogame Creators Group Mac Art Director
Kazuyuki Nara Creators Group Mac Copywriter
Akane Kawaai Creators Group Mac Designer
Yuya Takeda Creators Group Mac Illustrator