CANDELA TRAVELLERS

TitleCANDELA TRAVELLERS
ClientCANDELA TRAVELLERS
Product / ServiceSOICAL ENTERPRISE PROVIDING ECO-TOURISM AND VOLUNTEER PROGRAMMES
CategoryA01. Corporate Identity Schemes
EntrantTHE BRAND UNION Singapore, SINGAPORE
Entrant Company:THE BRAND UNION Singapore, SINGAPORE
Design/Advertising Agency:THE BRAND UNION Singapore, SINGAPORE

Brief Explanation

Go beyond the worthy, predictable corporatized design language of most voluntourism brands to create something that genuinely connects the business, travellers and the communities that benefit.

The Brief

Create an identity for a new breed of ‘voluntourism’ company dedicated to "Co-Creating Community-Based Change" in under-privileged communities across South and South-East Asia.

How the final design was conceived

A name derived from a single unit of light and an identity that multiplies this unit of light into a constellation,a symbol of guidance and a representation of many individual journeys coming together to create something bigger and more incandescent. Brought to life by an activation idea that turns these many points of light into a familiar childhood past-time, connecting company, travellers and communities to the innocence of youth and the importance of providing children everywhere with the best possible start in life.

Indication of how successful the outcome was in the market

Launched in Indonesia, India and Cambodia, the brand has become an integral and universally understood tool in conveying the unique spirit of Candela Travelers and has inspired staff, giving them a renewed sense of their purpose and unique point of difference within the category.

Credits

Name Company Position
Daniel Goh The Brand Union Singapore Designer
Samya Deb The Brand Union Singapore Design Director
Sarah Collis The Brand Union Singapore Account Director
Saranta Gattie The Brand Union Singapore Client Executive
Sonali Kewalramani The Brand Union Singapore Client Executive
Esther Lim The Brand Union Singapore Production Lead