LIFE IS ENDLESS

Short List
TitleLIFE IS ENDLESS
ClientNISHINIHON TENREI
Product / ServiceFUNERAL PARLOUR
CategoryA02. Posters
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company:I&S BBDO Tokyo, JAPAN
Design/Advertising Agency:I&S BBDO Tokyo, JAPAN

Brief Explanation

We rolled out the campaigns at venues for funeral consulting services and areas near the client's business locations.

The Brief

We wanted to create an unconventional poster for funeral service. We expressed what remains after death - human bones - with pressed flowers.

How the final design was conceived

We wanted to create an unconventional poster for funeral service. We expressed what remains after death - human bones - with pressed flowers.

Indication of how successful the outcome was in the market

Client was able to appeal the new image for funeral service.Consumers were able to have a new perspective on funerals.

Credits

Name Company Position
Mari Nishimura I&S BBDO Creative Director/Copywriter
Naomi Hou I&S BBDO Art Director/Designer