| Title | RELIEF PET HOUSE |
| Brand | JSPCA |
| Product / Service | RELIEF PET HOUSE |
| Category | B03. Non-Food |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO Tokyo, JAPAN |
| Design/Advertising Agency: | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tomoshi Saida | Hakuhodo | Executive Creative Director |
| Katsuhiko Suzuki | Hakuhodo | Art Director |
| Keiichi Sasaki | Hakuhodo | Copywriter |
| Ami Nakaya | Hakuhodo | Designer |
| Takayoshi Hase | Hakuhodo | Account Director |
| Hirofumi Nobuta | Hakuhodo Product's | Agency Producer/Producer |
| Yuki Saito | Freelance | Director |
| Yasuhiro Motobe | Hakuhodo Product's | Production Manager |
| Tatsuro Warikata | Hakuhodo Product's | Offline Editor |
| Hisako Sudo | Hakuhodo Product's | Photographic Producer |
| Takahiro Kojima/Kohei Suzuki | Hakuhodo Product's | Cinematographer |
| Shinya Imoto | Red Hill | Post-Production Supervisor |
| Ryusuke Fukushima/Takanobu Sekiya | Red Hill | Online Editor/Sound Mixer |
| Hirotaka Matsuoka | P-Camp | Music Composer |
| Hideo Furuya | Style Printing | Printing Director |
| Hiroki Tatebayashi | Twins Co. | Designer |
| Daisuke Yosumi | Lake Edge Nomad | Planner |
| Fumiaki Sendai | Hakuhodo | Executive Manager |
| Hirotaka Kusanagi | Freelance | Motion/Graphic Designer |
| Michael Glenn | Freelance | Copywriter(English) |
2011. An unparalleled earthquake struck Japan. People were rebuilding their lives after severe damage. Animal Relief Headquarters sent pet food and other materials, but animals remained in crisis. They required more support.
To immediately provide displaced animals with a safe haven and reduce the amount of stress due to extreme condition.
Reuse cardboard boxes, which contained relief goods, as temporary pets shelters. By slightly altering their shape, boxes could be used for shipping and as pet shelter. Cardboard boxes previously disposed after use were reused to relieve pets’ stress, and save them from dying from the cold.
The Instant Pet House was used in animal shelters in 72 disaster-afflicted areas and made thousands of pets happy.