CONFIDENTIAL DOCUMENTS CAMPAIGN

TitleCONFIDENTIAL DOCUMENTS CAMPAIGN
ClientSTEDFAST
Product / ServicePAPER SHREDDERS
CategoryA02. Posters
EntrantDDB MUDRA GROUP Mumbai, INDIA
Entrant Company:DDB MUDRA GROUP Mumbai, INDIA
Design/Advertising Agency:DDB MUDRA GROUP Mumbai, INDIA

Brief Explanation

To get a relatively small brand noticed.

The Brief

To promote Steadfast Shredders amongst small and medium business owners and office administrators.

How the final design was conceived

We took a series of famous, historical documents that contain secrets we as are all obsessed with, and jumbled them up to create something completely new, entertaining and hilarious. These demonstrated the effectiveness of the Stedfast Paper Shredder that keeps confidential documents, confidential. In terms of execution, we sourced several documents from that era and recreated them, using similar typefaces, printing technologies and inks. ␣We even sourced old paper from antique stores to print on. The copy was kept close to the tone and manner of the original documents, and then jumbled up to create a funny, new story.

Indication of how successful the outcome was in the market

Increase of sales by over 15%.

Credits

Name Company Position
Sonal Dabral DDB Mudra Group Chief Creative Officer
Raylin Valles DDB Mudra Group Creative Director
Sudhir Das DDB Mudra Group Copywriter
Raylin Valles DDB Mudra Group Art Director
Rajit Gupta DDB Mudra Group Art Director
Harish Singh Rawat DDB Mudra Group Art Director
Amol Jadhav Photographer