PRICKING FEET

TitlePRICKING FEET
ClientOSIM
Product / ServiceUPHORIA FOOT MASSAGER
CategoryA07. Point of Sale
EntrantDRAFTFCB HONG KONG, HONG KONG
Entrant Company:DRAFTFCB HONG KONG, HONG KONG
Design/Advertising Agency:DRAFTFCB HONG KONG, HONG KONG

Brief Explanation

This is an idea about empathy. We simulate how women feel on their feet when they wear high heels for all day long.

The Brief

To convince women who wear high heels frequently. uPhoria really knows how your feet feel in order to trigger the purchase.

How the final design was conceived

The feeling should be a pricking! That’s why an image of the feet wearing in high heels was formed by pins on a notice board. If you feel the same, OSIM uPhoria is the solution.

Indication of how successful the outcome was in the market

Visitors to the stores go up significantly.

Credits

Name Company Position
Iris Lo DraftFCB Hong Kong Managing Director/Exe Creative Director
Timothy Chan DraftFCB Hong Kong Group Creative Director
Ming Chan DraftFCB Hong Kong Group Creative Director
Jeff Lai DraftFCB Hong Kong Art Director
Chiu Wai Hung DraftFCB Hong Kong Art Director
Jann Yu DraftFCB Hong Kong Copywriter
Bill Lam DraftFCB Hong Kong Production Manager
Joe Wan DraftFCB Hong Kong Head Of Visualizer