Title | PRICKING FEET |
Brand | OSIM |
Product / Service | UPHORIA FOOT MASSAGER |
Category | A07. Point of Sale |
Entrant | DRAFTFCB HONG KONG, HONG KONG |
Entrant Company: | DRAFTFCB HONG KONG, HONG KONG |
Design/Advertising Agency: | DRAFTFCB HONG KONG, HONG KONG |
Name | Company | Position |
---|---|---|
Iris Lo | DraftFCB Hong Kong | Managing Director/Exe Creative Director |
Timothy Chan | DraftFCB Hong Kong | Group Creative Director |
Ming Chan | DraftFCB Hong Kong | Group Creative Director |
Jeff Lai | DraftFCB Hong Kong | Art Director |
Chiu Wai Hung | DraftFCB Hong Kong | Art Director |
Jann Yu | DraftFCB Hong Kong | Copywriter |
Bill Lam | DraftFCB Hong Kong | Production Manager |
Joe Wan | DraftFCB Hong Kong | Head Of Visualizer |
This is an idea about empathy. We simulate how women feel on their feet when they wear high heels for all day long.
To convince women who wear high heels frequently. uPhoria really knows how your feet feel in order to trigger the purchase.
The feeling should be a pricking! That’s why an image of the feet wearing in high heels was formed by pins on a notice board. If you feel the same, OSIM uPhoria is the solution.
Visitors to the stores go up significantly.