Product / ServiceCHARITY
CategoryA02. Posters
Entrant Company:DENTSU TEC Tokyo, JAPAN
Design/Advertising Agency:DENTSU TEC Tokyo, JAPAN

Brief Explanation

We rode paper on 150 pieces of 100 yen coins which were incused cherry blossoms on faceside and rubbed it and expressed cherry blossoms in full bloom.

The Brief

In Japan, Cherry blossoms are a symbol of spring. Japan Weather Association forecasts the day when cherry trees bloom every spring. Most Japanese check the forecast news and look forward to cherry trees in full bloom. However, Tohoku regions have no cherry tree from March 2011.The tsunami swept away a large numbers of them. Therefore it was intended to make a poster as donation to plant a cherry tree for the disaster areas.

How the final design was conceived

Most Japanese knows that the 100 yen coin has cherry blossoms in the face side. Based on this fact, we developed the concept: giving a small donation can make cherry trees in full bloom and created a visual for the donation.

Indication of how successful the outcome was in the market

We were able to in this way collect 4,500 pieces of 100 yen coins (About 4500 US$). Thereby, we planted the young plant of the cherry tree in the disaster areas.


Name Company Position
Hiroshi Nakagiri Dentsu Tec Executive Creative Director
Yoshifumi Takeda Dentsu Tec Creative Director
Kenichi Togashi Dentsu Tec Art Director
Hiroki Takahagi Dentsu Tec Copywriter
Daichi Mori Dentsu Tec Designer
Aiko Tomita Dentsu Tec Designer
Naoki Hayashi Dentsu Tec Producer
Tomoaki Okamoto Dentsu Tec Account Executive
Hideyuki Kurata Japan Weather Association Client Supervisor