OK GO - ALL IS NOT LOST

Silver Spike

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TitleOK GO - ALL IS NOT LOST
ClientGOOGLE
Product/ServiceGOOGLE CHROME
CategoryA10. Typography
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company:HAKUHODO Tokyo, JAPAN
Design/Advertising Agency:HAKUHODO Tokyo, JAPAN

Brief Explanation

Develop a music video unlike any other: an immersive, interactive, multi-window rendering of OK Go - All Is Not Lost -, showcasing HTML5 and Google Chrome.

The Brief

Encourage trial of Google Chrome by demonstrating what can be done with a new modern browser featuring cutting-edge web technology.

How the final design was conceived

A music video where you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. Original message cards and videos are generated, which users can share with the world.

Indication of how successful the outcome was in the market

Created massive buzz in over 200 countries and areas. Drove Chrome usage. Nominated at the 54th Grammy Awards.

Credits

Name Company Position
Tyo Id
Aoi Promotion
1?10 Design
Futurek
Kaibutsu
Ok Go
Paracadute
Pilobolus