THE ELEPHANT ASSHOLE

TitleTHE ELEPHANT ASSHOLE
ClientLUB D HOSTEL
Product / ServiceHEY YOU GO WHERE?
CategoryA09. Environmental Design
EntrantCREATIVE SPIKE Bangkok, THAILAND
Entrant Company:CREATIVE SPIKE Bangkok, THAILAND
Design/Advertising Agency:SWAT Bangkok, THAILAND
2nd Design/Advertising Agency:CREATIVE SPIKE Bangkok, THAILAND

Brief Explanation

The problem • From the target’s behavior, most backpackers tend to travel by themselves and ignore tour & travel service counter.

The Brief

The Brief Lub d hostel, originally positioned as ‘The friendliest hostel where everyone leaves as a friend’ launches a new tour & travel section in hostel’s lobby to serve their guests, mostly backpackers, under the name “Hey U Go Where?” The brief is to design tour & travel booth

How the final design was conceived

The Idea An elephant is one of Thailand’s icons - the most popular animal which travelers love to take photos with. We create the travel booth just showing elephant’s bottom, where a staff can sit inside as a desk for working and just show their faces through the hole to get attention from backpackers. Sometimes a staff say “Hey you go where?”, and then he/she can give packages to clients right after giving information.

Indication of how successful the outcome was in the market

The Results • Higher traffic to the booth : Backpackers who tend to travel by themselves, turn in and look for services. • Huge exposure through social networking sites : Many guests love to ask for taking a photo and smiles are put on all faces when taking photos at our booth! Tremendous amount of Like and Share clicks reveal great online exposure.

Credits

Name Company Position
Suchada Chai-Aya Creative Spike Chief Creative Officer
Decha Mongkhol Swat Chief Creative Officer
Lode Nandhivajrin Swat Chief Creative Officer
Putthikoon Penwan Swat Creative Director
Bhattara Tanchawalit Swat Copywriter
Anyaporn Chavalparit Swat Copywriter
Rutch Satayu Creative Spike Designer
Peeravit Pansuwan Swat Art Director
Chaiyo Sirirut Creative Spike Designer
Chatchai Kunponpitak Creative Spike Agency Producer
Wilawan Sanguanwong Creative Spike Agency Producer
Theerayut Patharanarakul Creative Spike Agency Producer
Lode Nandhivajrin Swat Planner
Wongsakorn Jaihuab Creative Spike Planner