Product / ServiceARMY BAND
CategoryA01. Corporate Identity Schemes
EntrantPERCEPT/H Mumbai, INDIA
Entrant Company:PERCEPT/H Mumbai, INDIA
Design/Advertising Agency:PERCEPT/H Mumbai, INDIA

Brief Explanation

India is known for their music but the Army Band wanted an identity that doesn't get lost in the crowd and celebrates their heritage.

The Brief

The Army Band is a musical troupe started by ex-army officials. They wanted their brand identity to be modern and youthful.

How the final design was conceived

We used a visual play on their heritage and designed a logo, which was used across stationery and apparel like caps, badges and t-shirts.

Indication of how successful the outcome was in the market

The Army Band was able to bring alive their heritage which was a key differentiation among other bands. They were able to get more gigs and concerts as they were able to stand out of the crowd.


Name Company Position
Ryan Menezes Percept/H Chief Creative Officer/Copywriter
Prabahakar Mundkur Percept/H Chief Executive Officer
Yusuf Lokhandwala Percept/H Art Director/Designer