Title | ARMY BAND |
Brand | ARMY BAND |
Product / Service | ARMY BAND |
Category | A01. Corporate Identity Schemes |
Entrant | PERCEPT/H Mumbai, INDIA |
Entrant Company: | PERCEPT/H Mumbai, INDIA |
Design/Advertising Agency: | PERCEPT/H Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Ryan Menezes | Percept/H | Chief Creative Officer/Copywriter |
Prabahakar Mundkur | Percept/H | Chief Executive Officer |
Yusuf Lokhandwala | Percept/H | Art Director/Designer |
India is known for their music but the Army Band wanted an identity that doesn't get lost in the crowd and celebrates their heritage.
The Army Band is a musical troupe started by ex-army officials. They wanted their brand identity to be modern and youthful.
We used a visual play on their heritage and designed a logo, which was used across stationery and apparel like caps, badges and t-shirts.
The Army Band was able to bring alive their heritage which was a key differentiation among other bands. They were able to get more gigs and concerts as they were able to stand out of the crowd.