MY CARD. MY VOW.

TitleMY CARD. MY VOW.
ClientBATESASIA GREATER CHINA
Product / ServiceSELF PROMOTION
CategoryA06. Self Promotion
EntrantBATES Hong Kong, HONG KONG
Entrant Company:BATES Hong Kong, HONG KONG
Design/Advertising Agency:BATES Hong Kong, HONG KONG

Brief Explanation

How could we re-ignite the creativity and boost the morale? And how could we attract talented creatives to join us?

The Brief

Our Brief: In the past 2 years, we faced a turnover rate of over 90% in our creative department. Long working hours and few creative opportunities have hurt us and our creatives have left one by one. This has affected our business performance and most important - our morale.

How the final design was conceived

Our Solution: We start from the smallest and simplest thing – our personal business card. Let it be not just our staff’s card, but their Vow. We motivate them to own it their unique way- by designing and crafting their own cards. Let’s light up their creative minds and boost their morale, bridging it with the company's vision "Changengage People". Let them make a name for themselves with their cards.

Indication of how successful the outcome was in the market

Our Result: • More than 70 staff members have created their own business cards • Less than 10% turnover rate in creative department and an increase in the staff members’ sense of belonging to the company • Creatives are proud and eager to hand their new cards out to people • The cards encourage stimulating discussions and engagements between staff members and the clients

Credits

Name Company Position
Almon Lam Batesasia Hong Kong Executive Creative Director
Terry Tsang Batesasia Hong Kong Group Creative Director
Anna Chung Batesasia Hong Kong Creative Director
Walter Lai Batesasia Hong Kong Creative Director
Christine Lai Batesasia Hong Kong Associate Creative Director
Gyver Lee Batesasia Hong Kong Associate Creative Director
Bobby Chiu Batesasia Hong Kong Associate Creative Director
Fei Leung Batesasia Hong Kong Senior Art Director
Nicky Sun Batesasia Hong Kong Senior Art Director
Cherrie Wan Batesasia Hong Kong Senior Art Director
Kiu Chan Batesasia Hong Kong Senior Copywriter
Yeemui Cheung Batesasia Hong Kong Senior Copywriter
Rachel Lo Batesasia Hong Kong Senior Copywriter
Angel Lam Batesasia Hong Kong Art Director
Sammy Ong Batesasia Hong Kong Art Director
Marco Ma Batesasia Hong Kong Assistant Art Director
Shadow Ng Batesasia Hong Kong Assistant Art Director
Nelson Tsui Batesasia Hong Kong Assistant Art Director
Ray Tang Batesasia Hong Kong Assistant Art Director
Lu Ng Batesasia Hong Kong Assistant Art Director