DAILY FUN MATH

TitleDAILY FUN MATH
ClientKIE INDONESIA
Product / ServiceKUMON
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantGREY INDONESIA Jakarta, INDONESIA
Entrant Company:GREY INDONESIA Jakarta, INDONESIA
Design/Advertising Agency:GREY INDONESIA Jakarta, INDONESIA

Brief Explanation

Insight: Routine can be boring, especially when it comes to education. Challenge: How we can introduce KUMON everyday learning method in a fun and exciting way?

The Brief

Background: KUMON is the world's largest after-school math enrichment program for kids, with 16 million children enrolled in more than 26,000 KUMON Centers in 46 countries, famous for their everyday learning method to optimize children's true potential.

How the final design was conceived

Idea: We created a daily fun math calendar.

Indication of how successful the outcome was in the market

The calendar were sent out to families with 5-6 year old children living around KUMON's main branches in the city of Jakarta. More parents in each neighborhood come to register their child.

Credits

Name Company Position
Randy Rinaldi Grey Group Indonesia Executive Creative Director
Nicholas Kosasih Grey Group Indonesia Creative Group Head
Irene Saputra Grey Group Indonesia Senior Graphic Designer
Kevin Reinaldo Grey Group Indonesia Graphic Designer
Aditya Pratama Grey Group Indonesia Graphic Designer
Nicholas Kosasih Grey Group Indonesia Graphic Designer
Irene Saputra Grey Group Indonesia Typographer
Kevin Reinaldo Grey Group Indonesia Typographer
Aditya Pratama Grey Group Indonesia Typographer
Andika Pandjaitan Grey Group Indonesia Copywriter
Randy Rinaldi Grey Group Indonesia Copywriter
Budi Tattoo Grey Group Indonesia Mock Up Artist
Pak Untung Grey Group Indonesia Print Producer
Ali Shabaz Grey Group Singapore Chief Creative Officer
Randy Rinaldi Grey Group Indonesia Account Management