PRANIC HEALING LOGO

TitlePRANIC HEALING LOGO
ClientPRANIC HEALING
Product / ServiceHEALTH AND WELLNESS
CategoryA01. Corporate Identity Schemes
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Design/Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Brief Explanation

Since not many people are familiar with Pranic Healing, our challenge was to design a logo that explained itself and was easy to recall.

The Brief

The task was to create a logo identity for Pranic Healing, a form of no-touch energy medicine that utilizes life energy to balance, harmonize and transform the body.

How the final design was conceived

The resulting logo is a healing icon – using elements that are illustrative of the actual healing process. The hands are poised the same way during the healing, facing the viewer and forming a negative space of a human body in its center.

Indication of how successful the outcome was in the market

The typeface, colors and elements used create an identity that is simple enough yet elegant; it stood out in a sea of the usual highly abstract symbols in this category.

Credits

Name Company Position
Melvin Mangada TBWA\Santiago Mangada Puno Chief Creative Officer
Manuel Villafania Tequila Manila Creative Director
Bryan Siy TBWA\Santiago Mangada Puno Creative Director
Nolan Fabular TBWA\Santiago Mangada Puno Art Director