BRIGHT HALLS LOGO

TitleBRIGHT HALLS LOGO
ClientBRIGHT HALLS CHILDREN'S FOUNDATION
Product / ServiceCHILDREN'S FOUNDATION
CategoryA01. Corporate Identity Schemes
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Design/Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Brief Explanation

The challenge was to design Brighthall's logo to be reflective of the brand personality - warm, cheerful, uplifting.

The Brief

Brighthalls is a children’s foundation built on the simple dream of providing orphaned children a home brightly lit with love, safety and care.

How the final design was conceived

Their name, written in an original typeface, was laid-out to form a happy child - an image that soundly expressed the client’s vision. The design is also rendered in two variations, a boy and a girl, to represent the foundation’s dedication to care for all orphaned children.

Indication of how successful the outcome was in the market

True to its name, Brighthalls’ logo design lit up and stood out, making the foundation more visible and attractive in its category.

Credits

Name Company Position
Melvin Mangada TBWA\Santiago Mangada Puno Chief Creative Officer\copyeriter
Manuel Villafania Tequila Manila Creative Director
Bryan Siy TBWA\Santiago Mangada Puno Creative Director
Nolan Fabular Tequila Manila Art Director